ProgressPlay casinos

ProgressPlay Limited Information

Who are ProgressPlay Limited?

Your average casino network doesn’t have more than one hundred casinos on it, but then again, your average casino network company isn’t ProgressPlay Limited. This is an iGaming company that’s been around since 2012 and calls the island of Cyprus home, despite having further offices in Malta and London. While it sometimes creates and operates casinos and sports betting sites for its own purposes, it’s better known for being one of the industry’s top white-label operators. Even with more than one hundred casinos available in the UK, ProgressPlay has far more than that operating internationally. It’s a truly enormous operation.

Unlike the majority of casino network companies, which prefer to operate in the background and let the iGaming sites they create do the talking for them, ProgressPlay is positively chatty. It has a customer-facing website and also operates social media channels on both Twitter and Facebook, where people can keep up to date with the latest developments at the company. When we talk about “customers” in relation to ProgressPlay Limited, though, we’re not talking about the people who play at its casinos; we’re talking about the people and businesses who come to ProgressPlay to have iGaming sites built for them.

White-Label Specialists

ProgressPlay Limited doesn’t use the term “white-label” on its website as often as it uses the phrase “turnkey,” which tells you a lot about how the company sees the quality of its services. It doesn’t just make the framework of a casino site for its partners to move into and finish off; it builds the whole thing and then metaphorically hands over the keys. All that a white-label partner needs to do is turn the key and launch the iGaming site, hence the phrase “turnkey.” The company’s official motto, which it describes as a “mission,” is “ProgressPlay. Anytime. Anywhere.” In other words, the company believes it’s capable of placing its services at the disposal of anybody who needs them, no matter where they are or what time of day it is. In the company’s own words, it believes itself to be a one-stop solution.

How much or how little support white-label customers want from ProgressPlay is very much down to the whims of the individual customer. Everything is on the table, from player management and payment processing solutions to full operations and customer care support, plus licencing and, of course, games. The range of iGaming entertainment available to ProgressPlay includes a full sportsbook, which is something the company arguably doesn’t get enough recognition for. Some of the most popular of the ProgressPlay Limited casinos are sports betting sites, yet people don’t tend to associate ProgressPlay with sports betting. White-label customers don’t need to take the sportsbook if they don’t want to, though; ProgressPlay has access to more than four thousand games thanks to its partnerships with pretty much every provider in the iGaming industry worth knowing.

Slimming Down?

As big as ProgressPlay Limited is, it used to be even bigger. We weren’t lying when we said that the company has more than one hundred active iGaming sites available in the UK, but there used to be far more than that. In fact, adding up every casino that’s ever been listed on the company’s UK Gambling Commission licence, ProgressPlay Limited used to have 192 casinos in total. It’s not immediately clear why the number has dropped in recent years. We do know, however, that the company opens white-label casinos far more than it opens casinos in its own right, and the past few years haven’t necessarily been pleasant for white-label casino partners. From poor economic conditions to ever-tightening regulation, it’s become harder and harder for smaller casino operators to turn a profit. The answer might be as simple as that – the ProgressPlay casinos that have shut down were surrendered by white-label partners who wanted to get out of the market. Some of the formerly popular ProgressPlay Limited casino sites that we’ve seen fall by the wayside include Jackpot Live Casino, Gem Slots, Express Casino and Wild Spinner, all of which used to have devoted player bases.

Even in its seemingly slimmed-down state, ProgressPlay Limited appears to be successful. It doesn’t publish figures anywhere to tell us how many people work for the company or how much money the business brings in, but external sources indicate that the numbers are healthy. Our understanding is that about three hundred people work for ProgressPlay, and they help the company to bring in a reported £50m per year in revenue. It would be nice to be able to confirm those numbers, but at the same stroke, we have no reason to doubt them. More recently, ProgressPlay Limited has been promising to show off a “revolutionary new platform” at some point in 2023, describing it as a “game changer” for every single iGaming site it currently has to its name. We have no idea what the platform might look like or what makes it so special, but we’re looking forward to finding out.

ProgressPlay Limited and the UK Gambling Commission

You can’t sell your casino products to players in the UK unless you have a valid UK Gambling Commission licence, but ProgressPlay Limited has no worries on that front; it’s held a UKGC licence for a long time. The current licence is number 39335 and has been in force since November 2014. It’s not as squeaky clean as it could and should be, though.

In May 2022, announced the results of an investigation into ProgressPlay Limited, which turned into a regulatory review of the operator’s licence. The Commission’s findings identified numerous failures in processes that were intended to prevent money laundering and protect potentially vulnerable players. While the Commission didn’t see fit to issue the company with a formal fine, it ordered it to divest earnings generated by problem gaming and issue a public statement related to the findings. ProgressPlay Limited also agreed to make a payment of £175,718 in lieu of a formal financial penalty and paid the Commission’s costs of £12,466. It was noted at the time of the statement that remedial action had already been taken by the operator.