Betable casinos

Betable Limited Information

Who are Betable Limited?

We normally say that when a casino network company has a Wikipedia entry, it’s a sign that the casino network company in question is a very big deal. Nine out of ten casino operators don’t have entries on Wikipedia; they’re not considered significant enough to have them. Betable Limited, however, has one – and it’s not a stub. There’s quite a lot of information on there. The surprising thing about that is Betable Limited isn’t a particularly large casino network company. We only consider two of their online casinos to be popular and significant enough to merit full coverage of, details of which you’ll find further down this page.

Given that someone has spent the time and effort to put a page together for Betable Limited on Wikipedia, we should take a closer look at it and find out what it says. We know that the operator was founded in London, England, in 2008, and the company’s headquarters is still there today, but what else can we find out from the world’s largest information source?

Betable Limited on Wikipedia

The Betable Limited Wikipedia article largely tells the story of the company’s history, and this is what it says. When Christopher Griffin founded Betable Limited in 2008, he didn’t initially imagine himself or his company making casinos or traditional betting websites. Instead, he thought he was creating a whole new kind of “social betting exchange” – a place where people could meet in the digital realm, create betting opportunities between each other, and bypass the traditional bookies in the process. In Griffin’s mind, the Betable website would be somewhere between Facebook and William Hill; people could bet on whatever sporting, entertainment or political matter that they liked, but they could also chat and socialise with each other while doing so.

That idea saw Betable through the first four years of its existence, but in 2012, Griffin decided the time had come to re-imagine his creation. Rather than operating it as a single betting site-cum-social media network, he imagined an entire gambling platform where other operators could run casinos and iGaming sites but integrate Betable’s betting features into those sites. Money was raised in venture funding, and changes were made. Slingo became a Betable customer, as did, somewhat improbably, Digital Chocolate.

April Fools

In 2013, Betable Limited agreed to take part in a publicity stunt for April Fools’ Day, which, at the time, it couldn’t possibly have imagined would result in as much publicity for the firm as it did in the end. TechCrunch, a trusted and respected technology news and reviews website, decided that it would mock venture capitalists by writing a false article promoting a new online slots game designed exclusively for them. The joke was that venture capitalism is effectively gambling, and spending money on the slots game would be an effective way of bypassing SEG regulations. We guess it’s one of those jokes where you had to be there in the room when it was written.

What TechCrunch didn’t bank on was other technology and finance publications picking the article up and repeating it verbatim without doing any independent fact-checking, which meant that the existence of the slots game was presented as real news. When the truth became clear, some of the fooled publications turned on TechCrunch for “hoaxing” them, thus generating even more coverage. If you’re wondering where Betable Limited comes into this, it’s because the company was called upon to design the slots game in question in order to make it appear legitimate.

Away from Casinos

In the time since 2013, Betable Limited has leaned more heavily into making online casinos and traditional iGaming sites, whether for itself or for other people on a white-label basis. It’s never forgotten where it came from, though, and it still provides the same alternative betting and betting integration services that it came up with in 2012. A noted example of this is Battle Keno, which is a version of the classic board game Battleship which can be played for real money. The game plays out just the same way that any game of Battleship is played out, with two players attempting to win the game by sinking each other’s ships while working blind. Betable’s software allows players to be financially rewarded or penalised for the moves they make and the matches they win.

The patented Betable interface and software have also been used extensively in mobile gaming. Almost any standard game can be turned into a real-money game by Betable’s tools (where laws allow such changes to be made), and Betable also provides customer identification, anti-fraud, licensing and other services to ensure that the games remain complaint once the betting adjustments have been made to them. Plenty of the “freemium” games you might have played on your mobile phone owe their money-making elements to Betable. The fact that Betable holds a current and active UK Gambling Commission licence means that third-party developers can include gambling features in their products without needing to apply for a separate UK Gambling Commission licence of their own.

It wasn’t until 2015 that Betable Limited took its first cautious steps into the world of traditional iGaming, with the launch of Prospect Hall Casino. It’s a very basic casino site, which is why we haven’t considered it worthy of full coverage here, but it’s since been joined by two other directly-operated casinos (Riches of the Nile and Dice City Casino) and three white-label casinos (Cosmic Spins, Magical Wins and Slots Rush). We’re not sure how successful this experimentation with traditional iGaming has been for Betable Limited as none of the casinos appear to be especially successful, and the closure of multiple other casinos that once existed on the operator’s platform suggests that it might not have been as lucrative a move as the company may have hoped for.

Betable Limited in its Own Words

Aside from having an entry on Wikipedia, Betable Limited has a customer-facing website of its own. It’s a striking website to look at, with a crisscrossing series of railway lines in the background beneath a rail bridge, presumably intended to be a metaphor for the complexity of the company’s betting platform. The big headline on the homepage of the site is “The Real Money Gaming Ecosystem, Connected.” It claims to offer the only “full-stack platform” for “frictionless market entry” and the “consumption of gambling entertainment.”

Language like this is fairly typical of Betable, which further claims on its “about us” page that its platform will one day become “the rails” (hence the image) for creating and distributing all real-money gambling games. That’s such an enormous and overblown claim that it’s almost funny, but we shouldn’t fault the company for having ambition. We don’t think the gambling industry as a whole is likely to be operated Betable Limited’s platform any day soon (or any day ever), but it’s an eye-catching claim, and that’s probably why it’s there. Other remarkable sentences on the “about us” page include “the customer is your North Star” and “rail-blazing.”

There’s an utterly baffling section of the “about us” page on the Betable Limited page under the headline “our values, our DNA,” which is where the “North Star” quote came from. Rather than providing any information, it’s just a series of buzzwords like “one for all,” “start with why,” “get it done,” and “first-class rail pass.” If you hover over any of the icons beneath the buzzwords, you’ll see quotes from a range of unconnected individuals, including Tupac Shakur and Goethe. We wouldn’t want to accuse a casino network company of being a little pretentious in its approach, but we can’t think of another word to describe it. Perhaps it was a choice made by the company’s web designer rather than anybody with a controlling interest in the business.

Betable Limited and the UK Gambling Commission

Without a UK Gambling Commission licence, nothing Betable Limited currently does would be possible. Not only would it be unable to operate the casinos on its platform, but it wouldn’t be able to provide those all-important real-money betting services to so many of its customers, either. It is, therefore, fortunate that the company has such a licence. It’s UK Gambling Commission licence number 23328, and it’s been in force since 2011. We’re pleased to report that Betable Limited doesn’t have any fines or warnings attached to its licence, and so can be considered t have a clean bill of health in the eyes of the regulator.